“It’s vital that you design an experience for your user that fits their desires. If you fulfil their desires, then they’ll become more prone to turn into a customer. And that’s the objective.”
–James Nogas
Domain: Information and Technology
Facing the challenge of how to build your website?
You’ll get all the insights here
Research says that by 2021 there will be 635.8 million internet users in Indian context. This indicates the importance of having a website. The growing number of internet users showcases the growth of website design and development.
Amongst these figures, there is rise in mobile internet penetration by 23.9% in 2017 and will be expected to increase more by 34.5% by 2022. This research explains the need for your website to be mobile responsive and dynamic in nature.
An ideal website will get more traffic for your business and generate more revenue. Prospective clients will come to know about your business and can locate you. Your business expertise and solutions can be showcased. Your proficiency can be shared and your credibility is depicted. It also helps in getting sales and leads for your business and proves to get more engagement into social media. Your products and services are presented in innovative way. This will lead to client retention and acquisition for your business.
In today’s digital world, website for your business can create your online identity and help your business to grow. The business website will showcase your culture and philosophies. It provides several opportunities for development and hence the importance of having a website has risen. Website, be it static or dynamic helps in creating sustainable impression for your business and develops customer engagement. But the prominent question of how to create a website has struck the minds of several business professionals. Advanced technology now demands dynamic web designing to be mobile responsive and optimised for best customer experience.
Web designing provides cost effective and reliable ways to enhance business opportunities. Dynamic websites helps you achieve credibility and conveys your ideology for business development.
Creating website for your business as per requirement is no longer a challenge. Below is the categorisation of websites and how they help in business or best website to start a business –
- E-commerce Websites –
E-commerce website presents the product along with its features and descriptions in an organised manner. Through E-commerce websites, you showcase the purpose of your business & your expertise in particular product or service. You can also gauge why consumers should express their reliance on your products or services. 95% visitors agreed that good user experience is everything that really matters.
In order to provide the best customer service, dynamic web designing for E-commerce websites are emerging with functionalities such as store locators, brand directories etc.
More conversation based navigation than text based will be seen due to emergence of big data technologies. Voice Assistants will be future technology to be seen for all your functionalities and access on E-commerce web sites. This includes following users voice commands and performing tasks. Chatbots will be future technology and essential component of E-commerce development.
Social media purchase and buy now button will be seen on media sites. Research says 60% sales will be covered through it. Beacon technologies or blue tooth connected technologies sending offer updates or product promotion will be experienced when it’s E-commerce web designing.
Quick Fact – Apple’s iBeacon technology is now compatible with iOS or Android phones
This is right kind of website if you want to present your products online within the retail industry to the larger audience and want to gain business or profit out of it.
- Informative Websites:
Website development for small business of informative sites can be more impactful with creative illustrations, adventurous colours, web aesthetics, data storytelling and ease in use. These sites are meant for domain such as Non Profit, Business & Organisation.
Dynamic web designing for informative websites includes features or trends for more customer engagement such as Franchises, Quick Links, Authors Login functionality, Article collection functionality, menu list, follow button for authors, add article button, add videos button, podcasts and lots more. 85% of website visitors expect the mobile version of the website to be faster. Hence, Informative websites need to be mobile responsive as future business requirement
- Educational Websites –
Since the education sector is financially positioned at US $2 billion, need of web designing & development in the educational sector is on the rise. Educational sites convey the reputation, ideology, culture, policies of institutions in an effective way with an appealing and compelling design.
User friendly sites in education domain benefits several virtual learners. It also makes the learners globally well versed along with developing their skills & networks. Creative illustrations, visual treats, web animation are few features of perfect educational sites
- Audio-Visual Websites –
Considering videography is the next trend into web designing and website development, use of interactive videos into dynamic sites are rising. These audio visual sites are meant for technological domain, arts and entertainment and Fashion or Retail. These sites make it easy to connect with more customers and develops their positive association with your business.
Dynamic web designing for audio visual sites is giving more significance to data visualisation, least web design and more images which are visually explanatory and simplistic. Least scrolling and creatively used typography are now toping the charts when its dynamic web designing for audio visual sites.
- Web Portal Creation –
As usage of matrimonial and job portals are on the rise, e-mail portals and other types are also designed for different domains.
One of the technologies and trends that are important for web portal creation are – developing UXP or user experience platforms. The traditional norms when its web portal creation are no longer followed. The value addition now given to web portals is more usage of widgets and understanding the requirement of business.
Creating lean portals are also on the rise. Such portals also make use of technologies like AJAX and SOA (Service oriented architecture). Web portals are now merging with Information Technology services and are used for developing brand loyalty and customer service.
As online application usage is emerging, portals are turning into strategic platforms for customer applications. Hence digital marketers now prefer developing sales results, maximise lead generation and execute marketing techniques. This is beneficial for digital marketers as customers are using more portals for targeting, channel optimisation and advanced data analytics.
- Media Websites –
Website development of media sites with proper strategy gives you rich content, appealing colour and compelling images. These websites can be used to market the products along with services in an effective way that benefits you. Entertainment sites also form a part of media sites. Research says that media industry’s target market share is increasing to rise by US $37.55 billion globally till 2021.
Considering there are millions of media websites, How to make website for your business is frequent question. With less emphasis on traditional web designing, more creative layouts, impactful interactions and animations, quick and ease in access, web page transitions, effective presentation of serif text that look elegant and refined are few new web practises.
- News Wire Websites –
Dynamic Web designing of news websites is evolving, these sites keep you updated in terms of ongoing trends into multiple domain. News websites convey the aesthetics, provide rich insights and reports into different domains. Certain newsworthy features of the websites include customised news outputs, social news boards, related article posts, mobile responsive websites.
Redefining web experience as per the future trends is essential and hence text streaming technologies, geographical based push notifications, creative ways of presenting news and prominent news formats as per relevance are now being practised. In monetary beneficial context, news websites now prefer to target Google ads and traditional banner ads while dealing with news website creation for more revenue generation. Affiliate programs are also generated for more revenues but need to be implemented with proper caution.
- Platform-Based Web Design –
Web designing for platform based or industry specific customers is meant for industries such as Restaurant and Hospitality, Design industry and Photography. These domains cater to a specific audience and can be created depending on the preferences. Platform based design will always help your business in terms of product sales, marketing of your product or services and promotion of your ideas.
The above web designing trends and types of websites are now trending. Informative Websites such as Entrepreneur.com, Mashable.com and Forbes.com are available and majorly accessed. They contribute to the web app development of different business as per the requirement.
– © Anandi Darpel
(Written by Anandi Darpel)
Blog Articles by Anandi G. Kumar 